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The Arab world unbound : tapping into the power of 350 million consumers /

by Mahajan, Vijay.
Edition statement:Kindle edition. Published by : Jossey-Bass, (San Francisco :) Physical details: 432 p. ISBN:9781118074510.
Subject(s): Marketing -- Arab countries. | International business enterprises -- Arab countries.
Year: 2012
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On Kindle
HF5415.12 M34 2012 (on Kindle) (Browse shelf) c. 1 Available B008MOJ340

EBook version on Kindle.

"An expert’s guide to exploring business opportunities in the burgeoning Arab marketplace. This groundbreaking book reveals the myriad opportunities presented by the Arab World’s market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author’s firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region’s culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace.

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