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All business is local : why place matters more than ever in a global, virtual world /

by Quelch, John A.
Additional authors: Jocz, Katherine E.
Published by : Portfolio/Penguin, (New York :) Physical details: 248 p. : ill. ; 22 cm. ISBN:1591844657 (hardback); 9781591844655 (hardback).
Subject(s): Communication in marketing. | Globalization. | Internet marketing. | Marketing.
Year: 2012
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Item type Current location Call number Copy number Status Date due Barcode
General Collection
HF5415.1265 .Q45 2012 (Browse shelf) c. 1 Available a31111000030374

Includes bibliographical references and index.

Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.

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