Normal view MARC view ISBD view

All business is local : why place matters more than ever in a global, virtual world /

by Quelch, John A.
Additional authors: Jocz, Katherine E.
Published by : Portfolio/Penguin, (New York :) Physical details: 248 p. : ill. ; 22 cm. ISBN:1591844657 (hardback); 9781591844655 (hardback).
Subject(s): Communication in marketing. | Globalization. | Internet marketing. | Marketing.
Year: 2012
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Copy number Status Date due Barcode
Books Books EFFAT UNIVERSITY LIBRARY
General Collection
HF5415.1265 .Q45 2012 (Browse shelf) c. 1 Available a31111000030374

Includes bibliographical references and index.

Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.

There are no comments for this item.

Log in to your account to post a comment.
Your library | Borrowing books | Borrowing laptops | Borrowing iPads | Borrowing kindles | Contact Effat Library Facebook page New Books RSS Feed Effat University | LinkedIn
Copyright © 2013 Effat University Library, P.O.BOX 34689, JEDDAH 21478, Saudi Arabia, Tel. +966 2 636 4300 Webmaster
//