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Advocacy : championing ideas and influencing others /

by Daly, John A.
Published by : Yale University Press, (New Haven ; | London :) Physical details: 387 p. ; 25 cm. ISBN:9780300167757.
Subject(s): Branding (Marketing) | Communication in marketing. | Social interaction.
Year: 2011
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Item type Current location Call number Copy number Status Date due
Books Books General Collection HM1166 .D35 2011 (Browse shelf) c. 1 Available

Includes bibliographical references and index.

The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.

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