Normal view MARC view ISBD view

Advocacy : championing ideas and influencing others /

by Daly, John A.
Published by : Yale University Press, (New Haven ; | London :) Physical details: 387 p. ; 25 cm. ISBN:9780300167757.
Subject(s): Branding (Marketing) | Communication in marketing. | Social interaction.
Year: 2011
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Copy number Status Date due Barcode
General Collection
HM1166 .D35 2011 (Browse shelf) c. 1 Available a31111000026835

Includes bibliographical references and index.

The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.

There are no comments for this item.

Log in to your account to post a comment.
Your library | Borrowing books | Borrowing laptops | Borrowing iPads | Borrowing kindles | Contact Effat Library Facebook page New Books RSS Feed Effat University | LinkedIn
Copyright © 2013 Effat University Library, P.O.BOX 34689, JEDDAH 21478, Saudi Arabia, Tel. +966 2 636 4300 Webmaster