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Consumer behavior : building marketing strategy /

by Hawkins, Del I.
Additional authors: Best, Roger J. | Coney, Kenneth A.
Series: McGraw-Hill/Irwin series in marketing Edition statement:9th ed. Published by : McGraw Hill/Irwin, (Boston :) Physical details: xxvi, 790 p. : col. ill. ; 26 cm. + ISBN:0072536861 (alk. paper).
Subject(s): Consumer behavior -- United States -- Case studies. | Consumer behavior -- United States. | Market surveys -- United States.
Year: 2004
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Item type Current location Call number Copy number Status Date due
Books Books General Collection HF5415.33.U6 H38 2004 (Browse shelf) c. 1 Available

Includes bibliographical references and indexes.

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