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Building brands & believers : how to connect with consumers using archetypes /

by Wertime, Kent.
Published by : John Wiley, (Singapore :) Physical details: xvi, 267 p. ; 24 cm. ISBN:0470820675 (cloth) :.
Subject(s): Archetype (Psychology) | Brand choice. | Consumer behavior. | Marketing -- Psychological aspects. | Psychology
Year: 2002
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Books Books EFFAT UNIVERSITY LIBRARY
General Collection
HF5415.3 .W47 2002 (Browse shelf) c. 1 Available a31111000016097

Includes bibliographical references (p. 255-258) and index.

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