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Marketing finance : turning marketing strategies into shareholder value /

by Ward, Keith.
Published by : Elsevier, (Amsterdam :) Physical details: xii. 349 p. : ill. ; 24 cm. ISBN:0750657707.
Subject(s): Marketing -- Costs. | Marketing -- Management. | Markieting -- Costs effectiveness.
Year: 2004
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Item type Current location Call number Copy number Status Date due
Books Books General Collection HV5415.13 .W37 2004 (Browse shelf) c. 1 Available

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