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Market segmentation : how to do it, how to profit from it /

by McDonald, Malcolm.
Additional authors: Dunbar, Ian, -- 1951-
Published by : Elsevier/Butterworth-Heinemann, (Amsterdam :) Physical details: xxv, 465 p. : col. ill. ; 25 cm. ISBN:0750659815.
Subject(s): Market segmentation.
Year: 2004
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Item type Current location Call number Copy number Status Date due Barcode
General Collection
HF5415.127 .M398 2004 (Browse shelf) c. 1 Available a31111000021461

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