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Advertising and promotion : an integrated marketing communications perspective /

by Belch, George E.
Additional authors: Belch, Michael A.
Edition statement:7th ed. Published by : McGraw-Hill/Irwin, (New York, :) Physical details: xxvi, 820 p. : col. ill. ; 28 cm. ISBN:0071105891; 9780071105897 (alk. paper).
Subject(s): Advertising. | Communication in marketing. | Sales promotion.
Year: 2007
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Item type Current location Call number Copy number Status Date due
Books Books General Collection HF5823 .B38 2007 (Browse shelf) c. 1 Available
Books Books General Collection HF5823 .B38 2007 (Browse shelf) c. 2 Available
Books Books Storage Room HF5823 .B38 2007 (Browse shelf) c. 3 Available
Books Books General Collection HF5823 .B38 2007 (Browse shelf) c. 4 Available

Includes bibliographical references (p. 763-789) and index.

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