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New products management /

by Crawford, C. Merle
Additional authors: Di Benedetto, C. Anthony.
Series: McGraw-Hill/Irwin series in marketing Edition statement:8th ed. Published by : McGraw-Hill/Irwin, (Boston, Mass. :) Physical details: xx, 540 p. : ill. ; 24 cm. ISBN:0072961449 (alk. paper).
Subject(s): New products -- Management.
Year: 2006
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Item type Current location Call number Copy number Status Date due
Books Books General Collection HF5415.153 .C72 2006 (Browse shelf) c. 1 Available
Books Books General Collection HF5415.153 .C72 2006 (Browse shelf) c. 2 Available

Includes bibliographical references and index.

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