Service design : from insight to implementation /, from insight to implementation / Published by : Rosenfeld Media, (Brooklyn, NY :) Physical details: xiv, 202 pages : color illustrations ; 23 cm ISBN:9781933820330.
|Item type||Current location||Collection||Call number||Copy number||Status||Date due|
|Books||General Collection||Non Fiction||HF5415.5 .S47 2013 (Browse shelf)||c. 1||Available|
Insurance is a service, not a product --
The nature of service design --
Understanding people and relationships --
Turning research into insight and action --
Describing the service ecology --
Developing the service proposition --
Prototyping service experiences --
Measuring services --
The challenges for facing service design.
The book is a practical guide to designing services that work for people. It offers insights, methods and case studis to help design, implement and measure multichannel service experiences with greater impact for costumers, businesses and society.