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Services marketing : integrating customer focus across the firm /

by Zeithaml, Valarie A.
, integrating customer focus across the firm /
Additional authors: Bitner, Mary Jo. | Gremler, Dwayne D.
Edition statement:6th ed. Published by : McGraw-Hill Irwin, (New York :) Physical details: xxvii, 642 p. : ill. ; 26 cm. ISBN:9780078112058; 0078112052.
Subject(s): Service industries -- Marketing. | Customer services. | Marketing.
Year: 2013
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Item type Current location Collection Call number Copy number Status Notes Date due Barcode
Reserve Collection
Non-fiction HD9980.5.Z45 2013 (Browse shelf) c. 1 Not for loan This textbook is in-library use only a31111000035748

Includes bibliographical references and index.

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