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1. Brand association and its link to the five senses / by Hamade, Hanin Publication: Effat University, 2014. . 63 p. : , This dissertation is submitted in partial satisfaction of the requirements for the degree in Bachelor of Science in Marketing, January 2014. 30 cm. Availability: No items available:

2. Consumer attitudes towards mobile advertising in the Kingdom of Saudi Arabia / by Saleem, Shiza. Publication: Jeddah : Effat University, 2015 . 50 pages : , A Dissertation Submitted in Partial Fulfillment of the Requirements of the Degree Bachelor in Marketing, College of Business, Effat University, 2015. | Student Project - College of Business, Marketing. 30 centimeters. Date: 2015 Availability: No items available:

3. Consumer behavior towards Islamic banking products in Saudi (Bank Al-Jazeera) / by Mawadah Abdel Mageed Agabawi. Publication: Jeddah: Effat University, 2014 . 43 p.: , A student project submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Marketing. 30 cm. Date: 2014 Availability: No items available:

4. Defining brand values and purpose of Albaik's positioning as a brand rather than a product / by Al-Harthi, Samar. Publication: Jeddah : Effat University, 2014 . 36 pages : , Dissertation Submitted in Partial Fulfillment of the Requirements of the Degree Bachelor in Marketing, College of business, Effat University, 2015. | Student Project - Business, Marketing 30 cm. Date: 2014 Availability: No items available:

5. The effect of bran approach on brand strength : , In terms of luxury brands / by Waznah, Hala. Publication: Jeddah : Effat University, 2017 . 31 leaves : , a dissertation submitted In partial fulfillment of the requirements of the degree Bachelor in Marketing, College of Business, Effat University, Jeddah, Saudi Arabia, December 17, 2017. | Senior Student Project - Marketing (MKT) 30 cm.+ Date: 2017 Availability: No items available:

6. The impact of fashion collaboration on consumers’ involvement with a brand / by Al-Gamdi, Shahad. Publication: Jeddah : Effat University, 2017 . 40 leaves : , a dissertation submitted In partial fulfillment of the requirements of the degree Bachelor in Marketing, College of Business, Effat University, Jeddah, Saudi Arabia, Spring 2017. | Senior Student Project - Marketing (MKT) 30 cm.+ Date: 2017 Availability: No items available:

7. Impact of unethical behaviors on brand image and consumption / by Syeda, Zoha Omar. Publication: Jeddah : Effat University, 2017 . 42 leaves : , a dissertation submitted In partial fulfillment of the requirements of the degree Bachelor in Marketing, College of Business, Effat University, Jeddah, Saudi Arabia, Fall 2017. | Senior Student Project - Marketing (MKT) 30 cm.+ Date: 2017 Availability: No items available:

8. McDonald's marketing manipulation / by Ali, Ayman. Publication: Jeddah : Effat University, 2015 . 20 pages : , A student project submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Marketing. | Student Project - College of Business, Marketing. 30 centimeters. Date: 2015 Availability: No items available:

9. Shopping online through apps / by Quresh, Fatema. Publication: Jeddah, K. S. A.: Effat University, 2014 . 34 p.: , Effat University College of Business, Marketing Department | Student Project -- Marketing 30 cm. Date: 2014 Availability: No items available:

10. Social media as a new alternative to CRM in managing customer complaints and service recovery strategies / by Al-hamdan, Aljoharah. Publication: Jeddah : Effat University, 2015 . 43 p. : , Dissertation Submitted in Partial Fulfillment of the Requirements of the Degree Bachelor in Marketing, College of business, Effat University, 2015. | Student Project - Business, Marketing. 30 cm. Date: 2015 Availability: No items available:

11. The study on coffee branding and value for money offering : , The case of Starbucks / by Dahlawi, Aroub. Publication: Jeddah : Effat University, 2016 . 36 leaves : , a dissertation submitted In partial fulfillment of the requirements of the degree Bachelor in Marketing, College of Business, Effat University, Jeddah, Saudi Arabia, December 25, 2016. | Senior Student Project - Marketing (MKT) 30 cm + Date: 2016 Availability: No items available:

12. Tourist shopping in travel retail / by Raydan, Nadine. Publication: Jeddah : Effat University, 2017 . 15 leaves ; , a dissertation submitted In partial fulfillment of the requirements of the degree Bachelor in Marketing, College of Business, Effat University, Jeddah, Saudi Arabia, December, 2017. | Senior Student Project - Marketing (MKT) 30 cm.+ Date: 2017 Availability: No items available:

13. Understanding the relevance of sustainable luxury for consumers in Saudi Arabia / by Khoja, Raghad. Publication: Jeddah : Effat University, 2017 . 32 leaves : , a dissertation submitted In partial fulfillment of the requirements of the degree Bachelor in Marketing, College of Business, Effat University, Jeddah, Saudi Arabia, 2017. | Senior Student Project - Marketing (MKT) 30 cm + Date: 2017 Availability: No items available:

14. The use of augmented reality for customer engagement in retail stores / by Ahmed, Zainab D. Publication: Jeddah : Effat University, 2018 . 35 leaves : , a dissertation submitted In partial fulfillment of the requirements of the degree Bachelor in Marketing, College of Business, Effat University, Jeddah, Saudi Arabia, 2018. | Senior Student Project - Marketing (MKT) 30 cm.+ Date: 2018 Availability: No items available:

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