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1. Market segmentation : , how to do it, how to profit from it / by McDonald, Malcolm. Publication: Amsterdam : Elsevier/Butterworth-Heinemann, 2004 . xxv, 465 p. : 25 cm. Date: 2004 Availability: Items available: General Collection [HF5415.127 .M398 2004] (1),

2. Marketing plans : , how to prepare them, how to use them / by McDonald, Malcolm. Publication: Amsterdam ; | Oxford : Butterworth-Heinemann, 2007 . xvii, 675 p. : , Includes index. 25 cm. Date: 2007 Availability: Items available: General Collection [HF5415.13 .M369 2007] (2),

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