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1. Advertising and promotion : , an integrated marketing communications perspective / by Belch, George E. Publication: New York, : McGraw-Hill/Irwin, 2007 . xxvi, 820 p. : 28 cm. Date: 2007 Availability: Items available: General Collection [HF5823 .B38 2007] (3), Storage Room [HF5823 .B38 2007] (1),

2. Advertising and promotion : , an integrated marketing communications perspective / by Belch, George E. Publication: New York : McGraw-Hill/Irwin, 2015 . xxi, 842 pages : 29 cm. Date: 2015 Availability: No items available:

3. Advocacy : , championing ideas and influencing others / by Daly, John A. Publication: New Haven ; | London : Yale University Press, 2011 . 387 p. ; 25 cm. Date: 2011 Availability: Items available: General Collection [HM1166 .D35 2011] (1),

4. All business is local : , why place matters more than ever in a global, virtual world / by Quelch, John A. Publication: New York : Portfolio/Penguin, 2012 . 248 p. : 22 cm. Date: 2012 Availability: Items available: General Collection [HF5415.1265 .Q45 2012] (1),

5. Communicating the new : , methods to shape and accelerate innovation / by Erwin, Kim, Publication: . xiii, 256 pages : , Includes index. 24 cm Availability: Items available: General Collection [HF5415.123 .E79 2014] (1),

6. Value-added public relations : , the secret weapon of integrated marketing / by Harris, Thomas L., Publication: New York, NY : McGraw-Hill, 1998 . xiii, 314 p. : 23 cm. Date: 1998 Availability: Items available: General Collection [HF5415.123 .H37 1998] (1),

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