Effat University Library Catalog
Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; contributing author, Eric C. Koch. - 9th ed. - Boston : McGraw Hill/Irwin, c2004. - xxvi, 790 p. : col. ill. ; 26 cm. + 2 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

0072536861 (alk. paper)


Consumer behavior--Case studies.--United States
Consumer behavior--United States.
Market surveys--United States.

HF5415.33.U6 / H38 2004