Effat University Library
Quelch, John A.

Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik. - Homewood, IL : Irwin, c1993. - xiii, 848 p. : ill. ; 27 cm. - The Irwin series in marketing .

Includes bibliographical references (p. 832) and index.

0256109559


Marketing--Management--Case studies.
Marketing--Management.

HF5415.13 / .Q45 1993