Effat University Library Catalog
Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th ed. - Boston : McGraw Hill/Irwin, c2007. - xxiv, 790 p. : col. ill. ; 26 cm. +e1 CD-ROM (4 3/4 in.)

Includes bibliographical references and indexes.

0073101370 (alk. paper) 0073101370 (alk. paper)


Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--Case studies.--United States

HF5415.33a.U6 / H38 2007