Effat University Library
Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 10 ed.. - New York : McGraw-Hill/Irwin, 2015. - xxi, 842 pages : color illustrations ; 29 cm.

Includes bibliographical references (pages 208-810) and indexes.

9789814575119 (alk. paper) 9814575119 (alk. paper)

2013041596


Advertising.
Sales promotion.
Communication in marketing.

HF5823 / .B387 2015