Jugaad innovation : (Record no. 36097)

000 -LEADER
fixed length control field 02502cam a22002654a 4500
001 - CONTROL NUMBER
control field 18908
003 - CONTROL NUMBER IDENTIFIER
control field SA-JeEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150630035518.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111219s2012 cau b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118249741 (hardback)
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD45
Item number .R245 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Radjou, Navi.
245 10 - TITLE STATEMENT
Title Jugaad innovation :
Remainder of title think frugal, be flexible, generate breakthrough growth /
Statement of responsibility, etc by Navi Radjou, Jaideep Prabhu, and Simone Ahuja.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc San Francisco, CA :
Name of publisher, distributor, etc Jossey-Bass,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 275p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the seven principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more--that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations. "--
-- Provided by publisher.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Adaptability (Psychology)
Form subdivision Case studies.
Topical term or geographic name as entry element BUSINESS & ECONOMICS / General.
Topical term or geographic name as entry element Technological innovations
Form subdivision Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ahuja, Simone.
Personal name Prabhu, Jaideep C.
Holdings
Withdrawn status Lost status Not for loan Shelving location Date acquired Full call number Barcode Date last seen Copy number Koha item type
      General Collection 2014-11-30 HD45 .R245 2012 a31111000032176 2018-10-02 c. 1 Books
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