Effat University Library

Marketing management : (Record no. 42686)

000 -LEADER
fixed length control field 00751pam a2200229 4500
001 - CONTROL NUMBER
control field 14740
003 - CONTROL NUMBER IDENTIFIER
control field SA-JeEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150630035646.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 920807s1993 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256109559
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .Q45 1993
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Quelch, John A.
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title text and cases /
Statement of responsibility, etc John A. Quelch, Robert J. Dolan, Thomas J. Kosnik.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood, IL :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc c1993.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 848 p. :
Other physical details ill. ;
Dimensions 27 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 832) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dolan, Robert J.
Personal name Kosnik, Thomas J.
Holdings
Withdrawn status Lost status Not for loan Shelving location Date acquired Full call number Barcode Date last seen Copy number Koha item type
      General Collection 2014-12-29 HF5415.13 .Q45 1993 a31111000021990 2018-09-09 c. 1 Books