Effat University Library

Advertising and promotion : (Record no. 60399)

000 -LEADER
fixed length control field 00946cam a22002894i 4500
001 - CONTROL NUMBER
control field 17917337
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171106152217.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131024s2015 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013041596
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814575119 (alk. paper)
International Standard Book Number 9814575119 (alk. paper)
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency Effat University Library
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 10 ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 842 pages :
Other physical details color illustrations ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 208-810) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Topical term or geographic name as entry element Sales promotion.
Topical term or geographic name as entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Not for loan Shelving location Date acquired Source of acquisition Cost Full call number Barcode Date last seen Copy number Koha item type
    In-library use only Reserve Collection 2017-11-06   276.00 HF5823.B387 2015 a31111000035895 2018-10-04 c. 1 Textbook