Effat University Library Catalog

Marketing management :

by Quelch, John A.
Additional authors: Dolan, Robert J. | Kosnik, Thomas J.
Series: The Irwin series in marketing Published by : Irwin, (Homewood, IL :) Physical details: xiii, 848 p. : ill. ; 27 cm. ISBN:0256109559.
Subject(s): Marketing -- Management -- Case studies. | Marketing -- Management.
Year: 1993
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Item type Current location Call number Copy number Status Date due Barcode
General Collection
HF5415.13 .Q45 1993 (Browse shelf) c. 1 Available a31111000021990

Includes bibliographical references (p. 832) and index.

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