Marketing management :
by Quelch, John A.
Series: The Irwin series in marketing Published by : Irwin, (Homewood, IL :) Physical details: xiii, 848 p. : ill. ; 27 cm. ISBN:0256109559. Year: 1993Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books | EFFAT UNIVERSITY LIBRARY General Collection | HF5415.13 .Q45 1993 (Browse shelf) | c. 1 | Available | a31111000021990 |
Includes bibliographical references (p. 832) and index.
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