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Marketing management :

Additional authors: Dolan, Robert J. | Kosnik, Thomas J.

Series: The Irwin series in marketing Published by : Irwin, (Homewood, IL :) Physical details: xiii, 848 p. : ill. ; 27 cm. ISBN:0256109559.

Subject(s): Marketing -- Management -- Case studies. | Marketing -- Management.

Year: 1993

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Books	EFFAT UNIVERSITY LIBRARY General Collection	HF5415.13 .Q45 1993 (Browse shelf)	c. 1	Available		a31111000021990

Includes bibliographical references (p. 832) and index.

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