Advertising and promotion :
by Belch, George E.
Additional authors:
Belch, Michael A.
Edition statement:7th ed.
Published by :
McGraw-Hill/Irwin,
(New York, :)
Physical details: xxvi, 820 p. : col. ill. ; 28 cm.
ISBN:0071105891; 9780071105897 (alk. paper).
Year: 2007
Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | EFFAT UNIVERSITY LIBRARY General Collection | HF5823 .B38 2007 (Browse shelf) | c. 1 | Available | a31111000016445 | |
Books | EFFAT UNIVERSITY LIBRARY General Collection | HF5823 .B38 2007 (Browse shelf) | c. 2 | Available | a31111000016446 | |
Books | EFFAT UNIVERSITY LIBRARY Storage Room | HF5823 .B38 2007 (Browse shelf) | c. 3 | Available | a31111000016447 |
Includes bibliographical references (p. 763-789) and index.
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