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Product management /

by Lehmann, Donald R.
Additional authors: Winer, Russell S.
Series: McGraw-Hill/Irwin series in marketing Edition statement:4th ed., international ed. Published by : McGraw-Hill/Irwin, (Boston :) Physical details: xvi, 494 p. : ill. ; 24 cm. ISBN:0071238328 (alk. paper) :.
Subject(s): Product management.
Year: 2005
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Item type Current location Call number Copy number Status Date due Barcode
General Collection
HF5415.15 .L44 2005 (Browse shelf) c. 1 Available a31111000017338

Includes bibliographical references and indexes.

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