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Consumer behavior : building marketing strategy /

by Hawkins, Del I.
Additional authors: Mothersbaugh, David L. | Best, Roger J.
Edition statement:10th ed. Published by : McGraw Hill/Irwin, (Boston :) Physical details: xxiv, 790 p. : col. ill. ; 26 cm. +e1 CD-ROM (4 3/4 in.) ISBN:0073101370 (alk. paper); 0073101370 (alk. paper).
Subject(s): Consumer behavior -- United States. | Market surveys -- United States. | Consumer behavior -- United States -- Case studies.
Year: 2007
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Books EFFAT UNIVERSITY LIBRARY
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HF5415.33 H38 2007 (Browse shelf) c. 3 Available a31111000017300
Books EFFAT UNIVERSITY LIBRARY
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HF5415.33 H38 2007 (Browse shelf) c. 4 Available a31111000024756
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HF5415.33 H38 2007 (Browse shelf) c. 5 Available a31111000024720

Includes bibliographical references and indexes.

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