Motion graphics :, animations & logos / Published by : SendPoints, (Hong Kong : ) Physical details: 207 pages : | 1 USB flash drive (103 video files) : illustrations (chiefly color) ; | sound, color ; 21 cm | 4 cm ISBN:9789881383570 (paperback). Year: 2015 List(s) this item appears in: Interactive media | Animation
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|Books||EFFAT UNIVERSITY LIBRARY General Collection||Non-fiction||TR897.7 .M684 2015 (Browse shelf)||c. 1||Available||a31111000039888|
Motion instantly arrests our attention and captivates us, quieting our movements and bringing us back to the present. Whether a hypnotic response or a survival of earlier times when sudden movement could herald the appearance of predator or prey, we find ourselves compelled viewers. Today's designers increasing take advantage of this attention to reinforce branding through the relatively new platforms of mobile multimedia. Motion Graphics in Branding profiles some of the best short films that effectively combine communication with brand promotion.