Effat University Library Catalog

Services marketing :

by Zeithaml, Valarie A.
, integrating customer focus across the firm /
Additional authors: Bitner, Mary Jo. | Gremler, Dwayne D.
Edition statement:6th ed. Published by : McGraw-Hill Irwin, (New York :) Physical details: xxvii, 642 p. : ill. ; 26 cm. ISBN:9780078112058; 0078112052.
Subject(s): Service industries -- Marketing. | Customer services. | Marketing.
Year: 2013
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Notes Date due Barcode
Reserve Collection
Non-fiction HD9980.5.Z45 2013 (Browse shelf) c. 1 Not for loan This textbook is in-library use only a31111000035748

Includes bibliographical references and index.

There are no comments for this item.

to post a comment.