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Advertising and promotion : an integrated marketing communications perspective /

by Belch, George E.
, an integrated marketing communications perspective /
Additional authors: Belch, Michael A.
Edition statement:10 ed.. Published by : McGraw-Hill/Irwin, (New York :) Physical details: xxi, 842 pages : color illustrations ; 29 cm. ISBN:9789814575119 (alk. paper); 9814575119 (alk. paper).
Subject(s): Advertising. | Sales promotion. | Communication in marketing.
Year: 2015
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Item type Current location Collection Call number Copy number Status Notes Date due Barcode
Reserve Collection
Non-fiction HF5823.B387 2015 (Browse shelf) c. 1 In-library use only This textbook is in-library use only a31111000035895

Includes bibliographical references (pages 208-810) and indexes.

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