Advertising and promotion : an integrated marketing communications perspective /
by Belch, George E.
, an integrated marketing communications perspective /
Additional authors:
Belch, Michael A.
Edition statement:10 ed..
Published by :
McGraw-Hill/Irwin,
(New York :)
Physical details: xxi, 842 pages : color illustrations ; 29 cm.
ISBN:9789814575119 (alk. paper); 9814575119 (alk. paper).
Year: 2015
| Item type | Current location | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Textbook | EFFAT UNIVERSITY LIBRARY Reserve Collection | Non-fiction | HF5823.B387 2015 (Browse shelf) | c. 1 | In-library use only | This textbook is in-library use only | a31111000035895 |
Includes bibliographical references (pages 208-810) and indexes.
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