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Advertising and promotion : , an integrated marketing communications perspective / by Belch, George E. Publication: New York, : McGraw-Hill/Irwin, 2007 . xxvi, 820 p. : 28 cm. Date: 2007 Availability: Items available: General Collection [HF5823 .B38 2007] (2), Storage Room [HF5823 .B38 2007] (1),

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Advertising and promotion : , an integrated marketing communications perspective / by Belch, George E. Publication: New York : McGraw-Hill/Irwin, 2015 . xxi, 842 pages : 29 cm. Date: 2015 Availability: No items available:

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