Effat University Library Catalog

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1. Consumer behavior / by Schiffman, Leon G. Publication: Upper Saddler River, N.J. : Pearson Education International, 2004 . xxiv, 587, 34, 12, 21 p. : 26 cm. Date: 2004 Availability: Items available: General Collection [HF5415.32 .S35 2004] (1),

2. Consumer behavior / by Schiffman, Leon G. Publication: Harlow : Pearson Education, Inc., 2009 . 561 p. : , For undergraduate and MBA courses in Consumer Behavior. Consumer Behavior, this edition takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior. 24 cm. Date: 2009 Availability: Items available: General Collection [HF5415.32 .S35 2009] (3),