Effat University Library Catalog

Your search returned 7 results.

1.
Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. Publication: New York, : McGraw-Hill/Irwin, 2007 . xxvi, 820 p. : 28 cm. Date: 2007 Availability: Items available: General Collection [HF5823 .B38 2007] (2), Storage Room [HF5823 .B38 2007] (1),

2.
Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. Publication: New York : McGraw-Hill/Irwin, 2015 . xxi, 842 pages : 29 cm. Date: 2015 Availability: No items available:

3.
Advocacy : championing ideas and influencing others / by Daly, John A. Publication: New Haven ; | London : Yale University Press, 2011 . 387 p. ; 25 cm. Date: 2011 Availability: Items available: General Collection [HM1166 .D35 2011] (1),

4.
All business is local : why place matters more than ever in a global, virtual world / by Quelch, John A. Publication: New York : Portfolio/Penguin, 2012 . 248 p. : 22 cm. Date: 2012 Availability: Items available: General Collection [HF5415.1265 .Q45 2012] (1),

5.
Communicating the new : methods to shape and accelerate innovation / by Erwin, Kim, Publication: . xiii, 256 pages : , Includes index. 24 cm Availability: Items available: General Collection [HF5415.123 .E79 2014] (1),

6.
Integrated marketing communication : creative strategy from idea to implementation / by Blakeman, Robyn, Publication: Lanham : Rowman & Littlefield Publishers, 2018 . viii, 359 pages ; 26 cm. Date: 2018 Availability: Items available: General Collection [HF5415.123 .B557 2018] (1),

7.
Value-added public relations : the secret weapon of integrated marketing / by Harris, Thomas L., Publication: New York, NY : McGraw-Hill, 1998 . xiii, 314 p. : 23 cm. Date: 1998 Availability: Items available: General Collection [HF5415.123 .H37 1998] (1),