Effat University Library Catalog

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1. Advertising and the mind of the consumer : , what works, what doesn't, and why / by Sutherland, Max Publication: St. Leonards, NSW : Allen & Unwin, 2000 . xv, 326 p. : , "New revised international edition"--Cover. 23 cm. Date: 2000 Availability: Items available: General Collection [HF5822 .S84 2000] (1),

3. Consumer behavior : , building marketing strategy / by Hawkins, Del I. Publication: Boston : McGraw Hill/Irwin, 2004 . xxvi, 790 p. : 26 cm. + Date: 2004 Availability: Items available: General Collection [HF5415.33.U6 H38 2004] (1),

4. Consumer behavior / by Schiffman, Leon G. Publication: Upper Saddler River, N.J. : Pearson Education International, 2004 . xxiv, 587, 34, 12, 21 p. : 26 cm. Date: 2004 Availability: Items available: General Collection [HF5415.32 .S35 2004] (1),

5. Consumer behavior : , building marketing strategy / by Hawkins, Del I. Publication: Boston : McGraw Hill/Irwin, 2007 . xxiv, 790 p. : 26 cm. +e1 CD-ROM (4 3/4 in.) Date: 2007 Availability: Items available: General Collection [HF5415.33 H38 2007] (2), Storage Room [HF5415.33 H38 2007] (1),

6. Consumer behavior / by Schiffman, Leon G. Publication: Harlow : Pearson Education, Inc., 2009 . 561 p. : , For undergraduate and MBA courses in Consumer Behavior. Consumer Behavior, this edition takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior. 24 cm. Date: 2009 Availability: Items available: General Collection [HF5415.32 .S35 2009] (3),

7. Consumer behavior : , buying, having, and being / by Solomon, Michael R. Publication: Boston. : Pearson, 2015 . 604 p. : 29 cm. Date: 2015 Availability: Items available: General Collection [HF5415.32 .S6 2015] (1),

8. Contemporary Issues in Marketing and Consumer Behaviour by Parsons, Elizabeth. Publication: . 219 p. , Business. Availability: Items available: General Collection [HF5415.12 .P37 2009] (1),

9. Instructor's resource CD-Rom [to accompany Consumer behavior, ninth edition]h[sounddisc] / by Hawkins, Del I. Publication: Boston : McGraw Hill/Irwin, 2004 . 1 computerdisc ; , Includes IM, 4 3/4 in. Date: 2004 Availability: Items available: Storage Room [HF5415.33.U6 H38 2004cd] (1),

10. Islamic perspectives on marketing and consumer behavior : , planning, implementation, and control /   Publication: Hershey, PA : Business Science Reference, 2015 . xxi, 389 pages : 26 cm. Date: 2015 Availability: Items available: Special collection [HF5415.33.I73 I85 2015] (1),

11. Unconscious branding : , how neuroscience can empower (and inspire) marketing / by Van Praet, Douglas. Publication: . xiv, 274 pages ; 25 cm Availability: Items available: General Collection [HF5415.32 .V36 2012] (1),