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1.
التسويق الفعال : الأساسيات والتطبيق / by عبد الحميد، طلعت أسعد. Publication: al-Iskandariyah : | الاسكندرية : Munnashaat al-Maarif, | منشأة المعارف، 1999 . 557 ص. : 24 سم. Date: 1999 Availability: Items available: General Collection [HF5415 .A22 1999] (1),

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المفاهيم التسويقية لخدمات المكتبات والمعلومات / | Marketing concepts for libraries and information services / by De Sáez, Eileen Elliott. | دي سايز، إيلين إليوت. Publication: الرياض : جامعة الملك سعود- النشر العلمي والمطابع، 2006 . 309 ص. : 24 سم. Date: 2006 Availability: Items available: Storage Room [Z716.3.D42 2006] (1),

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التسويق الدولي = international marketing / by التركستاني، حبيب الله محمد رحيم. Publication: جدة : دار إعلام، 2009 . 399 ص. : 24 سم. Date: 2009 Availability: Items available: General Collection [HF1009.5 .T37 2009] (1),

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إدارة التسويق / by بازرعة، محمود صادق. Publication: القاهرة : المكتبة الأكاديمية، 2001 . 540 ص. ; 24 سم. Date: 2001 Availability: Items available: General Collection [HF5415.13 .B37 2001] (1),

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منصات التواصل الاجتماعي : كيف تجذب انتباه الزبائن والمتابعين / by Vaynerchuk, Gary, Publication: عمان : جبل عمان، 2019 . 213 ص. : 25 سم. Date: 2019 Availability: Items available: General Collection [HF5415.1265 .V39 2019] (1),

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ظاهرة الإغراق في السوق السعودية : دراسة ميدانية موسعة للأسباب والنتائج / by عامر، جمعة محمد محمد. Publication: الرياض : مجلس الغرف التجارية الصناعية السعودية، 2010 . 411 ص. ; 24 سم. Date: 2010 Availability: Items available: General Collection [HF5415.12.S33 ِA28 2010] (1),

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مبادئ التسويق = Principle of marketing / by التركستاني، حبيب الله محمد رحيم. Publication: جدة : دار إعلام، 2009 . 320 ص. : 24 سم. Date: 2009 Availability: Items available: General Collection [HF5415 .T37 2009] (1),

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الطرف الطويل : | The long tail : لماذا يكون مستقبل التجارة في بيع القليل من الكثير / why the future of business is selling less of more / by Anderson, Chris, | أندرسون، كريس. Publication: الرياض : النشر العلمي والمطابع - جامعة الملك سعود، 2012 . 308 ص. : , يشتمل على كشاف. 25 سم. Date: 2012 Availability: Items available: General Collection [HF5415.127 .A54 2012] (1),

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The 22 immutable laws of marketing : violate them at your own risk / by Ries, Al. Publication: New York, NY : HarperBusiness, 1994 . xii, 143 p. : , Reprint. Originally published: New York : HarperBusiness, 1993. | Includes index. 21 cm. Date: 1994 Availability: Items available: General Collection [HF5415 .R54369 1994] (1),

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Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. Publication: New York, : McGraw-Hill/Irwin, 2007 . xxvi, 820 p. : 28 cm. Date: 2007 Availability: Items available: General Collection [HF5823 .B38 2007] (2), Storage Room [HF5823 .B38 2007] (1),

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Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. Publication: New York : McGraw-Hill/Irwin, 2015 . xxi, 842 pages : 29 cm. Date: 2015 Availability: No items available:

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Advocacy : championing ideas and influencing others / by Daly, John A. Publication: New Haven ; | London : Yale University Press, 2011 . 387 p. ; 25 cm. Date: 2011 Availability: Items available: General Collection [HM1166 .D35 2011] (1),

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All business is local : why place matters more than ever in a global, virtual world / by Quelch, John A. Publication: New York : Portfolio/Penguin, 2012 . 248 p. : 22 cm. Date: 2012 Availability: Items available: General Collection [HF5415.1265 .Q45 2012] (1),

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The Arab world unbound : tapping into the power of 350 million consumers / by Mahajan, Vijay. Publication: San Francisco : Jossey-Bass, 2012 . 432 p. , EBook version on Kindle. Date: 2012 Availability: Items available: On Kindle [HF5415.12 M34 2012 (on Kindle)] (1),

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Architecture : fundamental issues / by Wilson, Forrest, Publication: New York : Van Nostrand Reinhold, 1990 . xii, 243 p. : 23 x 28 cm. Date: 1990 Availability: Items available: General Collection [NA1996 .W517 1990] (1),

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Assessing the marketing environment 2008-2009 / by Luck, Diana. Publication: Amsterdam : Elsevier, 2008 . vii, 375 p. , "Chartered Institute of Marketing"-- cover. Date: 2008 Availability: Items available: General Collection [HF5415 .L45 2008] (1),

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Brain surfing : the top marketing strategy minds in the world / by LeFevre, Heather. Publication: Miami, FL : I've Got the Fever, 2015 . xii, 199 pages : 23 cm. Date: 2015 Availability: Items available: General Collection [HF5415.13 .L434 2015] (1),

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Building brand authenticity : 7 habits of iconic brands / by Beverland, Michael. Publication: Houndmills, Basingstoke, Hampshire ; | New York : Palgrave Macmillan, 2009 . xiv, 219 p. : 24 cm. Date: 2009 Availability: Items available: General Collection [HF5415.1255 .B45 2009] (1),

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The business of being an artist / by Grant, Daniel, Publication: New York : Allworth Press, 2015 . xvii, 323 pages ; , Includes index. 23 cm. Date: 2015 Availability: Items available: General Collection [N8600 .G7 2015] (1),

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Communicating the new : methods to shape and accelerate innovation / by Erwin, Kim, Publication: . xiii, 256 pages : , Includes index. 24 cm Availability: Items available: General Collection [HF5415.123 .E79 2014] (1),

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Company's brand values and their effect on consumers : the case of Starbucks / by Barayan, Rahaf O. Publication: Jeddah : Effat University, 2016 . 34 pages : , Student Project - Marketing (MKT) 30 cm. <a href="http://library2.effatuniversity.edu.sa/finalprojects/Business/Company-brand-values-and-their-effect-on-consumers-2016.pdf">Click here for full text</a> <br/> Date: 2016 Availability: No items available:

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The consulting Bible : everything you need to know to create and expand a seven-figure consulting practice / by Weiss, Alan, Publication: Hoboken, NJ : Wiley, 2011 . xiv, 274 p. : 23 cm. Date: 2011 Availability: Items available: General Collection [HD69 W45 2011] (1),

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Consumer behavior / by Schiffman, Leon G. Publication: Upper Saddler River, N.J. : Pearson Education International, 2004 . xxiv, 587, 34, 12, 21 p. : 26 cm. Date: 2004 Availability: Items available: General Collection [HF5415.32 .S35 2004] (1),

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Consumer behavior / by Schiffman, Leon G. Publication: Harlow : Pearson Education, Inc., 2009 . 561 p. : , For undergraduate and MBA courses in Consumer Behavior. Consumer Behavior, this edition takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior. 24 cm. Date: 2009 Availability: Items available: General Collection [HF5415.32 .S35 2009] (3),

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Consumer behavior / by Schiffman, Leon G., Publication: Harlow : Pearson, 2015 . 492 pages : 28 cm. Date: 2015 Availability: Items available: General Collection [HF5415.32 .S35 2015] (1),

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Consuming children : education, entertainment, advertising / by Kenway, Jane. Publication: Maidenhead, Berkshire, England ; | Philadelphia : Open University Press, 2001 . 212 p. ; 24 cm. Date: 2001 Availability: Items available: General Collection [LB2847 .K46 2001] (1),

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Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / by Handley, Ann, Publication: Hoboken, N.J. : Wiley, 2012 . xxiv, 293 p. : , Includes index. 23 cm. Date: 2012 Availability: No items available:

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Creativity : delectable culinary branding / by Bou, Louis, Publication: Singapore : Sendpoints, 2017 . 351 pages : 27 cm. Date: 2017 Availability: Items available: General Collection [NC997 .B69 2017] (1),

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Creativity in product innovation / by Goldenberg, Jacob, Publication: Cambridge, U.K. ; | New York : Cambridge University Press, 2002 . xiii, 224 p. : 26 cm. Date: 2002 Availability: Items available: General Collection [HF5415.15 .G598 2002] (1),

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A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / by Phillips, Andrea, Publication: New York : McGraw-Hill, 2012 . xii, 272 p. : 20 x 24 cm. Date: 2012 Availability: Items available: General Collection [QA76.76.I59 P496 2012] (1),

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Customer service on the Internet : building relationships, increasing loyalty, and staying competitive / by Sterne, Jim, Publication: New York : John Wiley, 2000 . xvi, 351 p. : , Includes index. 24 cm. Date: 2000 Availability: Items available: General Collection [HF5415.5 .S737 2000] (1),

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Delivering customer value through marketing / by Donnelly, Ray Publication: Amstrerdam : Elsevier, 2009 . vii, 273 p. : Date: 2009 Availability: Items available: General Collection [HF5827.95 .D66 2009] (1),

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Designing the brand identity in retail spaces / by Pegler, Martin M. Publication: New York : Fairchild Books, an imprint of Bloomsbury Publishing Inc., 2015 . xi, 292 pages : 24 cm Date: 2015 Availability: Items available: General Collection [NA6220 .P44 2015] (1),

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A dictionary of marketing / by Doyle, Charles, Publication: Oxford ; | New York : Oxford University Press, 2011 . 436 p. : 20 cm. Date: 2011 Availability: Items available: General Collection [HF5412 .D69 2011] (1),

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Distribution : planning and control : managing in the era of supply chain management / by Ross, David Frederick, Publication: New York : Springer, 2015 . xx, 915 p. : 25 cm. Date: 2015 Availability: No items available:

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Distribution : planning and control : managing in the era of supply chain management / by Ross, David Frederick, Publication: New York : Springer, 2015 . xx, 915 p. : 25 cm. Date: 2015 Availability: Items available: General Collection [HF5415.13 .R649 2015] (1),

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Distribution planning and control : Managing in the Era of Supply Chain Management / by Ross, David Frederick. Publication: New York : Springer Science+Business, 2004 . 2 volumes, 820 pages : 23 cm. Date: 2004 Availability: Items available: General Collection [HD38.5 .R67 2004] (2),

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E-commerce : business, technology, society / by Laudon, Kenneth C., Publication: Boston : Pearson, 2012 . 909 p. : 24 cm. Date: 2012 Availability: Items available: General Collection [HF5548.32 .L38 2012] (1),

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E-commerce : business, technology, society / by Laudon, Kenneth C., Publication: 2011 Date: 2011 Availability: Items available: General Collection [HF5548.32.L38 2011] (1),

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E-commerce : business, technology, society / by Laudon, Kenneth C., Publication: Upper Saddle River, N.J. : Prentice Hall, 2008 . xxxiv, 809, R1-R16, I1-I33, C1-C2 p. : , Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007. 26 cm. Date: 2008 Availability: Items available: General Collection [HF5548.32 .L38 2008] (1),

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E-commerce 2017 : business, technology, society / by Laudon, Kenneth C., Publication: Boston : Pearson, 2017 . 909 pages : , Revised edition of the authors' E-commerce 2016. 26 cm. Date: 2017 Availability: No items available:

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ECOpreneuring : putting purpose and the planet before profits / by Ivanko, John D. Publication: Gabriola Island, BC : New Society Publishers, 2008 . xii, 211 p. : 23 cm. Date: 2008 Availability: Items available: General Collection [HF5413 .I93 2008] (1),

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Ethnic marketing : accepting the challenge of cultural diversity / by Pires, Guilherme D. Publication: London : Thomson, 2005 . xi, 274 p. : 23 cm. Date: 2005 Availability: Items available: General Collection [HF5415.127 .P57 2005] (1),

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Everybody writes : your go-to guide to creating ridiculously good content / by Handley, Ann, Publication: Hoboken : John Wiley & Sons, 2014 . xxi, 298 pages : , Includes index. 24 cm. Date: 2014 Availability: No items available:

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The Facebook marketing book / by Zarrella, Dan. Publication: Beijing ; | Sebastopol, CA : O'Reilly, 2011 . 272 p. : 16 x 21 cm. Date: 2011 Availability: Items available: General Collection [HF5415.1265 .Z36 2011] (1),

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Global brand strategy : unlocking brand potential across countries, cultures and markets / by Van Gelder, Sicco, Publication: London : Kogan Page, 2004 . xii, 260 p. : 25 cm. Date: 2004 Availability: Items available: General Collection [HD69.B7 V357 2004] (1),

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Global marketing management / by Kotabe, Masaaki. Publication: Hoboken, NJ : John Wiley, 2004 . xxii, 704 p., 12 p. of plates : 28 cm. Date: 2004 Availability: Items available: General Collection [HF1416 .K68 2004] (1),

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Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably / by Friedman, Lawrence G. Publication: Oxford : Butterworth-Heinemann, 2002 . xii, 294 p. : 24 cm. Date: 2002 Availability: Items available: General Collection [HF5415 .F82 2002] (1),

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How to market design consultancy services : finding, winning, keeping, and developing clients / by Preddy, Shan. Publication: Aldershot, Hants, England ; | Burlington, VT : Gower, 2004 . xiv, 224 p. : , Includes index. 25 cm. Date: 2004 Availability: Items available: General Collection [NK1173 .P74 2004] (1),

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The Impact of self-concept and brand personality on brand choice exploring the handbag market in Jeddah / by Almaghrabi, Shrooq Ahmad. Publication: Jeddah : Effat University, 2016 . 31 pages : , Senior Student Project - Marketing (MKT) 30 cm. <a href="http://library2.effatuniversity.edu.sa/finalprojects/Business/The-impact-of-self-concept-and-brand-personality-on-brand-2016.pdf">Click here for full text</a> <br/> Date: 2016 Availability: No items available:

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The Impact of Snapchat makeup influers on the consumption behavior of female students in Saudi Arabia : the case of Sephora. by Alzughaibi, Doha. Publication: Jeddah : Effat University, 2016 . 39 pages : , Senior Student Project - Marketing (MKT) 30 cm. <a href="http://library2.effatuniversity.edu.sa/finalprojects/Business/The-impact-of-Snapchat-makeup-influencers-on-the-consumption-behavior-of-female-2016.pdf">Click here for full text</a> <br/> Date: 2016 Availability: No items available:

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Information marketing / by Rowley, Jennifer. Publication: Aldershot, Hants, England : Ashgate, 2001 . xv, 196 p. : 23 cm. Date: 2001 Availability: Items available: General Collection [HD9999.I492 R69 2001] (1),

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Integrated advertising promotion, & marketing communications / by Clow, Kenneth E. Publication: Upper Saddle River, N.J. : Pearson, 2010 . xxvii, 478 : 28 cm. Date: 2010 Availability: Items available: General Collection [HF5415.123 .C58 2010] (2),

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Integrated marketing communication : creative strategy from idea to implementation / by Blakeman, Robyn, Publication: Lanham : Rowman & Littlefield Publishers, 2018 . viii, 359 pages ; 26 cm. Date: 2018 Availability: Items available: General Collection [HF5415.123 .B557 2018] (1),

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The interior design business handbook : a complete guide to profitability / by Knackstedt, Mary V. Publication: Hoboken : Wiley, 2013 . viii, 549 pages ; 29 cm Date: 2013 Availability: No items available:

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The international film business : a market guide beyond Hollywood / by Finney, Angus, Publication: London : Routledge, 2015 . xiv, 287 pages ; 25 cm Date: 2015 Availability: Items available: General Collection [PN1995.9.M29 F565 2015] (1),

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International marketing / by Terpstra, Vern. Publication: Fort Worth : Dryden Press, 2000 . xxv, 753 p. : 29 cm. Date: 2000 Availability: Items available: General Collection [HF1416 .T48 2000] (1),

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International marketing / by Omar, Ogenyi. Publication: Basingstoke : Palgrave Macmillan, 2009 . xxvi, 518 p. : , Formerly CIP.5Uk 25 cm. Date: 2009 Availability: Items available: General Collection [HF1416] (1),

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Internet marketing : a practical approach / by Charlesworth, Alan, Publication: Amsterdam : Elsevier, 2009 . xxi, 362 p. : 25 cm. Date: 2009 Availability: Items available: General Collection [HF5415 .C43 2009] (1),

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Internet marketing & e-commerce / by Hanson, Ward A. Publication: Mason, OH : Thomson/South-Western, 2007 . xiii, 642 p. : 24 cm. Date: 2007 Availability: Items available: General Collection [HF5415.I265 H35 2007] (1),

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Luxury fashion branding : trends, tactics, techniques / by Okonkwo, Uché. Publication: Basingstoke [England] ; | New York : Palgrave Macmillan, 2007 . xx, 332 p. : 25 cm. Date: 2007 Availability: Items available: General Collection [HD9940.A2 O36 2007] (1),